Up to 40 percent of our business revenue can come from repeat business. It's important to note that

Over the past few years I’ve dedicated car rental san francisco considerable car rental san francisco space to finding new customers. Hopefully some of those thoughts worked and money invested has paid dividends. However, as any astute businessperson knows, bringing in a new customer is not the end game. Today, let’s give some thought to marketing ideas that turn those new customers into repeat, long-term, car rental san francisco loyal clients.
Let’s be honest. The tour travel business is based on relationships. We accept the idea that by providing good customer service, they will certainly come back. That’s a great start. However, if you think it’s unnecessary to have a formal customer retention program, now’s the perfect time to turn the page.
New business is certainly the lifeline of any business, but here are the facts from a SumAll car rental san francisco study. They might just help us understand why customer loyalty programs are possibly car rental san francisco more important than new customer strategies.
Up to 40 percent of our business car rental san francisco revenue can come from repeat business. It’s important to note that this revenue comes at a lower cost since there is less investment than needed to attract a new customer.
We touched on customer service and recognize its importance, but let’s be certain to emphasize personalized attention . Throw away the thought that one size fits all when we think of our customers’ interests. Based on buying habits (both our product and others), let’s personalize our customer car rental san francisco offers car rental san francisco and communications. I’ve borrowed the term “this is a high-touch industry.” Let’s not leave that thinking on the marketplace floor.
For years direct marketing folks have known that the best time to sell someone is right after they’ve bought. When a tour is successful, we must have a follow-up offer ready. They took the tour because the theme and accompanying options attracted them. Now is the perfect time to offer those very customers something that’s the same, but different. Destinations, too, need to be thinking a “series” of same, but different itineraries for operators.
This past year I’ve visited more than a dozen states via air, rental car and train. I have mileage cards from all of them, plus hotel and even restaurant incentives. How many of us in tour travel have a customer rewards program ? Of course, we use comps to incentivize individual tours, but how many are offering a long-term program that promotes and encourages additional travel? Operators can reward their groups by mileage traveled, overnight stays or dollars spent. A supplier with a program that rewards operators over the long-term helps that operator sell more tours to their destination.
Years ago a close friend and I did a series of training workshops for tour travel suppliers. I vividly remember my partner saying that the first 30 minutes of a group’s arrival at the hotel will set the tone for the entire tour. If they have a bad experience, they’ll be reliving it the entire car rental san francisco trip. The point is simple. Whether you’re a tour operator or supplier, make certain that both for first-timers and loyal customers, their very first experience is exceptional and memorable.
Summary Article Name For Repeat Business, car rental san francisco Consider A Customer Loyalty Program Author Leisure Group Travel Magazine Description Tour operators who offer a rewards program can turn customers into repeat, long-term, loyal clients.