DOT s full-fare advertising rules were put into place to ensure that consumers are not deceived when

The U.S. Department of Transportation announced a $200,000 fine against Southwest Airlines today for violating travel advice goa federal rules on truthful advertising . Because it is a repeat travel advice goa offender, Southwest was fined an additional $100,000.
DOT s full-fare advertising rules were put into place to ensure that consumers are not deceived when they search for plane tickets, U.S. Transportation Secretary Anthony Foxx said in a statement. Consumers have rights, and DOT will continue to take enforcement action against carriers and ticket agents when our price advertising rules are violated.
The incident in question occurred in October 2013 when Southwest ran television ads for $59 flights from Atlanta to New York, Los Angeles and Chicago. As DOT investigators would discover, no such tickets were available.
In a statement, Southwest said the $59 fares were incorrectly and accidently applied to New York, Los Angeles and Chicago. As soon as we became aware of our mistake, we pulled all incorrect advertisements off the air, the statement reads.
This marks the second such violation by Southwest in one year. In February travel advice goa 2013, Southwest promoted $100 one-way tickets for a Valentine s Day Luv A Fare Sale. The DOT requires that a reasonable number of seats be available as advertised, and officials determined that only between 1 and 2 percent of flights actually cost $100 at the time the ads ran.