понедельник, 18 августа 2014 г.
In addition to "endemic" advertisers like Choice Hotels and Travelocity, Mr. Regis said, Travel Chan
The lineup, discussed by Travel Channel executives at a breakfast in Manhattan on Wednesday, is being filled with shows that echo and play off reality programs that are or have been popular on other channels. They join other series on the network that refocus on its travel roots after a couple of seasons of programs that mixed food with travel topics.
Do you like “Diner Impossible” and Restaurant manchester airport hotels Impossible,” the eatery makeover shows on Food Network, which like Travel manchester airport hotels Channel is owned by Scripps Networks Interactive? On April 9, Travel Channel will introduce “Hotel Impossible,” featuring makeovers of problematic lodging.
Did you like “Airline,” a look at how Southwest Airlines operates? Sometime later this year, Travel Channel manchester airport hotels plans to introduce “Miami International Airport” (working title), a look at how MIA, as it is known on baggage tags, operates.
Asked if “Baggage Battles” was reminiscent of “Storage Wars,” Laureen Ong, president at the Travel Channel Media unit of Scripps Networks Interactive, said, “It’s a fresh take on the subject, and it’s very on-brand for us.”
Andy Singer, senior vice president manchester airport hotels for programming and production at Travel Channel, said, “I don’t think we had any hesitation” about giving a green light to “Baggage manchester airport hotels Battles” because it may evoke another cable show.
For instance, “Hotel Impossible” is hosted by Anthony Melchiorri, who in clips shown to reporters at the breakfast came across as the Simon Cowell of hotels and motels – the “American Idol” Cowell, that is, not the nicer “X Factor” Cowell – as he frankly dressed down owners of subpar lodging.
“It was sold to us as, ‘See New York City like you’ve never seen it before,’ manchester airport hotels ” he said, but it turned out to be “more about companies in the messenger business” and “didn’t work from a travel point of view.” It is not returning for 2012.
Greg Regis, senior vice president for advertising sales at Travel Channel, described travel as a major leg in the stool that is Scripps Networks Interactive, along with food (Food Network, Cooking Channel) and home (HGTV, DIY Network).
In addition to “endemic” advertisers like Choice Hotels manchester airport hotels and Travelocity, Mr. Regis said, Travel Channel has been growing in ad categories like automotive, manchester airport hotels technology and financial services. Among the advertisers coming manchester airport hotels on board, he listed Amazon, Apple, the Barnes Noble Nook, Capital One, JPMorgan Chase, manchester airport hotels Ford Motor and General Motors.
“They go out, they seek, they find,” he said, and then when they return home they tell friends and family manchester airport hotels about what they liked. That sharing of recommendations by word of mouth could also apply to products and services sold in commercials, he added.
The Travel Channel breakfast served as an advance look at the upfront presentation for the network for 2012-13; “upfront” refers to the discussions of schedules by TV networks before the start of the coming season.
The Scripps manchester airport hotels Networks Interactive upfront, which will include Travel Channel along with its five sibling channels, is scheduled to visit eight cities around the country from March through early May. The big presentation for New York is to take place on April 23.
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