Pacific Northwest Ballet hosted a special web page where readers could find and download PDF files f

TITLE:  Eric s Little Heroes :  Eric’s Little Heroes is a 20-year franchise on KOMO 4. It’s a weekly celebration of the everyday heroic sports efforts of local kids. From T-ball and soccer, to hockey and kid rodeos, we acknowledge that heroes come in all sizes. Our goal was to create a compelling spot that reflects the tongue-in-cheek approach travel agent malaysia of the stories, while giving some and our pint-sized participants a chance to look like heroes. Produced entirely in house, travel agent malaysia the promo ran for two weeks. The results… Eric’s Little Heroes travel agent malaysia Sunday night special became our highest rated Heroes program to date. Proof again that you don’t have to be big, to be looked travel agent malaysia up to. I hope you enjoy the spot.
TITLE: travel agent malaysia The Seattle Times Brand Campaign :  The goal of The Seattle Times brand campaign was to position The Seattle Times as a news media company that provides Northwest news that matters to our readers where, travel agent malaysia when and how they want it, across print and digital platforms.
Through our creative execution we tried to establish meaningful connections by using evocative copy and visual imagery that conveys the depth and breadth of our content travel agent malaysia and how it fulfills the reader s need to know throughout the day.
TITLE:  Showcase 2013 (May 2013) Alaska Airlines Magazine and Horizon Edition Magazine :  Showcase 2013 was a photo contest for readers of Alaska Airlines Magazine and Horizon Edition Magazine designed to promote images from areas in the Alaska Airlines route system: Alaska, Hawaii, the Lower 48 States, Canada and Mexico. Photo contest entries were solicited between November 2012 and mid-February 2013, with the top-10 finalist images, including the first-, second- and third-place winners, published in the May issue of Alaska Airlines Magazine and Horizon Edition Magazine. This contest resulted in thousands of entries and helped promote the destinations served by Alaska Airlines, as well as providing a touch point with the readers of the magazines. Showcase 2013 was also carried online in a digital format so that it was easily accessible all year by individuals who entered the contest, airline staff, and other airline customers as well as prospective.
TITLE:  Covering refrigerators all around the Sound :  How do you convey that, even though Sound Publishing’s newspaper footprint around the Sound rivals that of Sasquatch, our content travel agent malaysia is relevant to each of the 43 communities our advertisers are trying to reach, without putting the reader to sleep with a long, run-on sentence? *Gasp* Here s one attempt that ran in the Seattle Mariners’ travel agent malaysia Magazine.
TITLE:  Seattle Special Section (May 2013) Alaska Airlines Magazine and Horizon Edition Magazine :  The Seattle Special Section was designed to highlight and promote the home-town region of Alaska Airlines, which operates its major hub at Seattle-Tacoma International Airport. The content of this section promoted travel to and exploration of the Puget Sound area by visitors and residents detailing attractions, activities, sports, events, dining and lodging. In addition to being published as part of the May issue of Alaska Airlines Magazine and Horizon Edition Magazine, the Seattle Special Section was published as a stand-alone travel agent malaysia for distribution travel agent malaysia to visitors and prospective visitors throughout the entire year. The Seattle Special Section was also carried online in a digital format so that it was easily accessible all year.
TITLE:  Bejeweled 2013 :  This glossy custom publication travel agent malaysia produced for Alvin Goldfarb Jewelers is published annually in November and distributed to their mailing list and available at the store throughout the year. Designed to match their brand, stellar service travel agent malaysia and diverse travel agent malaysia offerings, travel agent malaysia the publication is fresh, fashion forward yet approachable and personal, like the family who founded and have owned and operated the business for decades.
TITLE:  The Nutcracker Create the Costumes Sweepstakes, presented by The Seattle Times and Pacific Northwest Ballet:  2013 marked an important milestone at Pacific Northwest Ballet with the 30th Anniversary of the delightful Stowell Sendak Nutcracker. The Seattle Times has been a proud partner of PNB and its productions before, and 2013 was no different as we created a fun holiday concept to provide promotional support for such an auspicious occasion.
Much like the production itself, the annual Seattle Times Nutcracker travel agent malaysia contest is a beloved holiday tradition. We strive to engage our readers and raise client visibility each year through creative means, and last year, we did just that with the Nutcracker “Create the Costumes” Sweepstakes, presented by Pacific Northwest Ballet and The Seattle Times.
Design staff from The Seattle Times utilized art assets travel agent malaysia directly from Pacific Northwest Ballet, giving our print promotion an immediately recognizable element thanks to the iconic set and costumes designed by Maurice Sendak.
The holiday contest campaign began with a color teaser ad in the November 8th Weekend+ section of The Seattle Times. Readers were invited to win a magical Nutcracker weekend, replete with dinner and overnight accommodation, by designing a Nutcracker wardrobe travel agent malaysia for a boy and girl dancer.
Pacific Northwest Ballet hosted a special web page where readers could find and download PDF files featuring costume elements. These costume pieces travel agent malaysia could be colored, decorated, embellished, and bedazzled. For the fledgling designers of the greater Northwest, travel agent malaysia we also provided two dancer paper models as display mannequins, allowing the creation of completely unique outfits limited only by imagination.
On those two dates, full color double truck ads ran in the NWArts section. The primary feature of the ad was the Nutcracker stage and two dancers in need of wardrobe, inviting contestants to place their decorated costume pieces upon the figures and set the scene for the show. Once secured to the stage, entries were complete and could be mailed to The Seattle Times.
More than 325 completed entries arrived at our offices. Once the contest window closed, this collection of creativity was delivered to Pacific Northwest Ballet. Each work of art was carefully displayed in the lobby of McCaw Hall for the duration of the Nutcracker engagement, allowing those who entered to see their art on display for thousands of people between November 30 and December 29, 2013.
PNB provided a judging panel and 15 first-place prize winners received four tickets to a performance of the Nutcracker. Two grand prize winners received a magical Nutcracker weekend for four, with hotel accommodation at the Alexis, Dinner at Ten Mercer, tickets the Nutcracker, and a VIP backstage travel agent malaysia tour during intermission.
travel agent malaysia Develop a sponsorship relationship with the market-leading TV station, KING-TV, and obtain travel agent malaysia special pricing, bonus weight and value adds to increase budget impact three-fold and thus obtain reach/frequency levels of more than 80% of the target audience, with a net budget of less than $50,000.
Results:  Point Defiance Zoo’s Zoolight traffic travel agent malaysia increased 31.7% over 2012, to 129,667. That represents one person for every .58 homes in Pierce County. The King County competitor’s traffic was 78,000, representing travel agent malaysia one person for every .10 home in King County.
How does horseracing at Emerald Downs compete for the hearts and wallets of Seattle, when competing with the Seahawks, Sounders, Mariners, Huskies, Cougars, Seattle Storm, Thunderbirds, Tacoma travel agent malaysia Rainiers, Everett Silvertips, and the ongoing chatter of the return of the Super Sonics?
The 2013 Emerald Downs business plan forecasted a decline in traffic and handle (wagers), but we knew Seattle travel agent malaysia would come to our racetrack if we got the word out about the excitement of thoroughbred horseracing and the many activities we had planned all season long.
In previous years Emerald Down’s campaign solely used radio as a mass awareness medium with a small focus on promotional travel agent malaysia support. In 2013, however, we developed a plan driven by radio while focusing on an exciting event series at the Track designed to appeal travel agent malaysia to many different population segments, giving everyone a reason to head to Emerald Downs.
So we built a media plan that delivered an Irish happy hour, a 3 on 3 basketball tournament, wiener dog races, a brewers night series, 4th of July Fireworks, a food truck rally, a hats-n-heels contest, a live concert, an Italian Heritage celebration, all while wagering travel agent malaysia on exciting thoroughbred horse races.
Emerald Downs partnered with thirteen Seattle radio stations in an event-driven marketing campaign, focused on delivering a constant stream of new and exciting reasons to race to the track, all season travel agent malaysia long. Radio stations were challenged with constructing travel agent malaysia and supporting on-site events at Emerald Downs with station talent, contests, listener events, partner clients, and stunt events. Emerald Downs contributed travel agent malaysia food, beverages, tickets, etc. to help amp up the excitement around all the promotions. The events were a win-win because both the radio stations and Emerald Downs had great promotions to blast out to the Puget Sound area.
We met with all the stations in a share-deal based negotiation that offered travel agent malaysia a higher spend for stations who could deliver the best promotions and the most qualified audience for Emerald Downs. Station selection was based on ability to drive unique travel agent malaysia promotions that fit specifically with the station’s audience and personalities, and also reached the broader Emerald Downs target of Adults 25-54. We tiered media spend by event priority, creating the biggest bang promotions for the stations best able to deliver on action-oriented promotions for their listeners and Emerald Downs. And finally, we gave radio stations the opportunity for incremental marketing budget with a contingency fund, to incent fresh promotional opportunities.
The promotions rolled out all season long, broadening Emerald Downs appeal from horse racing to a destination event series that included food, entertainment, contesting and prizes. KJAQ kicked off Opening Day at Emerald Downs