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Longtime Southwest CEO Herb Kelleher praised King for coming up with the idea of a discount airline that would serve Texas travelers. Kelleher said in a statement issued disney hotel resort florida by Southwest on Friday that the notion of a low-cost, low-fare airline with quality service became a model not only in the U.S. but worldwide.
Interstate air service was heavily regulated by the federal government in 1967, when King sat down with Kelleher, his lawyer, to map out the idea for a no-frills airline that would fly between Dallas, Houston and San Antonio. Edward King said his father got the idea for a Texas-only carrier by studying the success of Pacific Southwest Airlines, which operated within California.
The fledgling carrier had to survive several legal challenges by Braniff International and other airlines before its first flight in 1971. It began flying outside Texas in 1979, after deregulation, and is scheduled to begin international flights next week. Southwest is the nation s fourth-biggest airline company, with 2013 revenues of $17.7 billion.
King was born in Cleveland, attended Case Western Reserve University and received a master s in business administration from Harvard, according to his son. He moved to Texas and was working disney hotel resort florida in investment banking and acquired a small air-taxi service in South Texas before starting Southwest, according to the Texas State Historical disney hotel resort florida Association.
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