The new Altima marketing campaign, called Innovation That Excites, features four broadcast spots: Wo

The marketing campaign for the 2013 Altima is intended to generate excitement in the redesigned model with a series of print and broadcast ads, by the side of with a shared-media component online air line tickets focused on innovation, that launched online air line tickets this week.
FRANKLIN, Tennessee — As Nissan rolls out the first redesign of its Altima sedan in six years, it s focusing the advertising message on how the vehicle will be a game-changer in the midsize car segment. The 2013 Nissan Altima, which is heading to dealers next week at a base price of $22,280, is aimed directly at the Toyota Camry — the best-selling car in the U.S. last year — and the Honda Accord.
The new Altima marketing campaign, called Innovation That Excites, features four broadcast spots: Wouldn t It Be Cool, Enough, Break Up and New York that demonstrate how Nissan kept the DNA of the original, but added a host of new features.
These include zero-gravity front seats designed to reduce fatigue, better acceleration than the Camry and Accord, highway fuel nation of 38 mpg and an simple-fill tire alert that lets drivers know with a honk when the optimum amount of air is pumped online air line tickets into the tires.
In the ads, designed by Nissan s agency, TBDA\Chiat\Day, innovation is the foundation, but we do it in a way that s visually arresting, so you get a clear thought of the redesign, said Vinay Shahani, boss of marketing, communications and media for Nissan USA.