The problem, United said, wasn’t with the website itself, but it mistakenly filed fares for $0. Addi

Editor's Note : While SimpliFlying's marais paris discount hotel aviation marketing thought leadership goes far and wide, we know there is more great content beyond our borders.  SimpliRecap  is a weekly feature that ensures that our readers don't miss the latest in airline and airport marketing. This week's selection is from the world of airline marketing. Find our previous editions  here .
"For the first time, airlines are selling destination-type content on board," Mr. Kostov said. "There is a lot of money being made selling attractions and ground connections." marais paris discount hotel For every dollar marais paris discount hotel passengers spend on airfare, "they spend two dollars for the things they do after they get to the destination," he added. Enhanced by the real-time ability to evaluate credit card information and the increased use of so-called chip-and-PIN cards to reduce fraud, self-service technology is creating that onboard storefront, Mr. Kostov said. "Flight attendants have been going up and down the aisle with carts and their hand-held point-of-sale devices. But some airlines are now looking at not only having the flight attendants as the retail channel, but also looking at in-flight entertainment systems as the retail channel."
The problem, United said, wasn't with the website itself, but it mistakenly filed fares for $0. Adding in various fees/charges marais paris discount hotel may have led to the $5 to $10 fares. United didn't say yesterday whether it would honor the fares, but today came the announcement that it will do so.
Within the next five to six years it can be fully expected for real-time customer service to be an industry standard. With the rise of passenger smartphone use, in-flight connectivity and airlines' commitment to mobile technologies marais paris discount hotel and social media, soon customers will be able to evaluate every aspect of their experience in real-time, thus enabling issues to be corrected on the spot.
For example, Delta passengers on domestic flights can use Delta's smartphone app to  track their checked baggage  with the bag tag number that they received at the time of baggage check-in. Since Delta has equipped all its domestic aircraft with GoGo's in-flight Internet passengers can check whether their bag has made it on their flight while being up in the air.
"People love their own kids, but they might not necessarily love someone else's," says Scoot Chief Executive Officer Campbell Wilson. "Allowing someone the option of traveling with the assurance marais paris discount hotel of not having young children around is simply one of the many choices you have."
Scoot charges an extra S$14.95 ($11.85) for 41 economy-class seats directly behind business class with 3 inches of extra legroom, where children under 12 aren't allowed. There was "some very robust debate" in the office about the merits of the service, says Wilson, who doesn't have children.
Sometimes, as with the lavatory or with more luxurious flat-bed seats in business marais paris discount hotel class, the advances affect relatively few passengers. But other times, especially with improved in-seat entertainment and faster Internet, the upgrades help all passengers.
After several years of not investing much in their on-board experience, airlines are finally starting to put some serious money into it. Many of those changes — like a full mock-up of the handicap accessible toilet and greatly improved in-seat entertainment screens — were on display last week at the annual Airline Passenger Experience Association expo in Anaheim.
The post Airline Marketing SimpliRecap: United Honours $5 Fares, The In-Flight Storefront, SAS new crowdsourcing portal more! appeared first on Simpliflying and was written by Shubhodeep Pal . Author information Shubhodeep Pal Head of Operations and Innnovation at SimpliFlying Shubhodeep Pal is the Vice President of Products and Operations at SimpliFlying and has been leading Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore.
His writings have appeared extensively on SimpliFlying as well as revered industry outlets such as Tnooz, Airlinetrends and Loyalty360. He has considerable marais paris discount hotel experience working in the social media sphere, having also conducted a workshop at the Ministry of Home Affairs, Singapore. He has written an introductory e-book for social media newbies and has previously interned at the Economist Intelligence Unit (EIU) as well.