Kumho, the official tire of the NBA , also did not overreact, and closely followed how the NBA would

Before his alleged remarks were verified (they were recorded by his, pardon my redundancy, totally trustworthy mistress), NBA players and entertainers passing themselves off as media pundits overreacted. As I recall, affordable travel for single travelers they called for Sterling to be hanged, but that was more than a month ago, so my memory may be a bit off.
Anyway, some of the sponsors also overreacted and pulled out of their deals with the team. Kudos to Yokohama Tire Corp and Kumho Tire U.S.A. Inc. for not overreacting, and waiting for all the facts to be presented.
When the comments were verified as being Sterling's and he was punished by the NBA, Yokohama reinstated the deal with one caveat: half of the 2014 NBA playoff sponsorship funds from Yokohama were redirected from the organization to NBA-sponsored charitable organizations dedicated to anti-discrimination and tolerance efforts. Classy.
Kumho, the official tire of the NBA , also did not overreact, and closely followed how the NBA would handle the situation. When NBA Commissioner affordable travel for single travelers Adam Silver came down hard on Sterling, Kumho made its feelings clear.
"Our confidence is even stronger going into a three-year sponsorship seeing how they handled such a serious and negative situation as racism. It shows us that we have a sound partner in the NBA that makes strong decisions even in the face of adversity.''
Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He has won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.
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