"The investment is part of the recapitalisation and restructuring of Alitalia, which provides the ai

Alitalia Loyalty will become part of Global Loyalty Company (GLC), a loyalty and lifestyle company that allows Etihad Airways abc rent a car spain and its partners to target the global loyalty market more effectively, while driving technology and back office synergies. GLC also consists of Etihad Airways’ Etihad Guest, airberlin’s topbonus, and Jet Airways’ JetPrivilege programs. Together, Etihad Guest, topbonus, JetPrivilege and MilleMiglia have a combined total of 14 million members worldwide.
Etihad Airways, the national airline of the United Arab Emirates, has acquired abc rent a car spain a 75 per cent stake in Alitalia Loyalty S.p.A, the owner and operator of MilleMiglia, Alitalia’s frequent flyer program, with Alitalia retaining the remaining 25 per cent stake.
The addition of MilleMiglia will lead to enhanced opportunities for members to collect and redeem abc rent a car spain their miles around the world. In addition, it will give GLC true global scale and a critical mass of valuable, high-spending consumers.
James Hogan, President and Chief Executive Officer of Etihad Aviation Group, abc rent a car spain said: “Etihad Airways’ majority stake in Alitalia Loyalty is a fundamental part of our investment in Alitalia and will position Global Loyalty Company as a leading player in Italy’s loyalty market.
“The loyalty program sector is a faster growing and higher margin business than the airline industry. This approach allows both Etihad Airways and Alitalia to reap greater rewards together, with opportunities to generate sustained profits from our loyalty programs.
“Importantly, this investment also ensures MilleMiglia’s members will benefit from exciting long-term plans to develop Global Loyalty Company into a broader, multi-partner loyalty program across the core markets of Italy, Germany, India and the United Arab Emirates.”
Silvano Cassano, Chief Executive Officer of Alitalia, said: "This development will greatly enhance synergies between the two programs and ensure members are provided with even more opportunities to earn miles and redeem them for flights, upgrades abc rent a car spain and other benefits, while opportunities for MilleMiglia members to collect and redeem their miles through any SkyTeam abc rent a car spain member airline will be kept unchanged.
“The investment is part of the recapitalisation and restructuring of Alitalia, which provides the airline with a sound financial platform for its future growth, and also reinforces our commitment to providing our passengers abc rent a car spain with the best possible abc rent a car spain service.”
MilleMiglia is Italy’s largest frequent flyer program, with 4.6 million existing members and more than 20,000 new members a month. The acquisition abc rent a car spain of a 75 per cent stake has been valued at €112.5 million and is being financed through a cash investment by Etihad Airways.
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