In terms of its "We Try Harder" slogan, Hass reported to Advertising Age that Avis is not planning t

The It's Your Space, campaign, created by Avis advertising agency of record Leo Burnett Business, is focused on how business professionals use the rental vehicle as a secondary workplace when traveling.
"Rock Out" which features a business professional preparing for a presentation by singing the words out loud while driving to the meeting. "BizcationTM" highlights a business professional on a challenging day and the relaxation he feels when he gets into a rental car to enjoy a mini-vacation with his family. "Deal Closer" shows a group of co-workers utilizing their rental vehicle to celebrate before and after a meeting.
"We recognize that busy professionals are always on the go and yearn for more control over their day," said Jeannine Haas, Avis Budget Group chief marketing officer. The new campaign illustrates how an Avis rental vehicle gives customers that control so they can prepare for a meeting, recharge or just be themselves after all, It's Your Space.
In terms of its "We Try Harder" slogan, Hass reported to Advertising Age that Avis is not planning to drop the five-decade old motto. She said the slogan is "fully embedded in the Avis DNA." The company's Twitter handle, for example, is @AvisWeTryHarder. But, she said the company's marketing campaigns did need to "evolve in order to keep pace with ever-changing customer needs and preferences."
I'm very disappointed to see that every business person featured in these advertisements is male. Avis is under representing the female business professional and delegating women into the role of wife and daughter (and of course random extra). This is especially disappointing since the company apartment rentals paris (Avis Budget Group) itself has a high number of women within management.