Swatch Minutemen is the street team of Flasher's....Think New York...think walking through Times Square

Recently opened, Swatch at New York-New York Hotel Casino pays homage to the Flagship Times Square (New York City) store and what better way to ramp up the crowd then have the Swatch Minutemen on the prowl!!
Swatch Minutemen is the street team of Flasher’s….Think New York…think walking through driving tours of italy Times Square and you’re approached by a man in trench coat who opens it up trying to sell “hot” watches at a discount price. We’ve brought that flare, the flavor, the excitement to the strip of Las Vegas (in front on NY NY) to capture and present the elements of NYC!
Like the world today, Swatch Stores never stop changing. The new store concept is designed to bring light, colour and motion together, so that it’s easy to make the change from one trend-setting scene to the next. Imagine the walls of a Swatch Store as a giant billboard. As each new Swatch ad campaign or major product launch are rolled out in the world, the Swatch Store becomes the ultimate “screen” surrounding the customer with colours, design appeal driving tours of italy and surprising effects.
Wavy display tables invite customers to take their time and try on the watches they like in a relaxing, driving tours of italy colourful Swatch environment. The tables have flowing, organic shapes to match the natural, sexy shape of all Swatch products.
Customers in the new environment are already living in the future. They enter the store, find themselves in the spotlight and feel – for a playful driving tours of italy moment – like a superstar. It’s all about emotion, after all, and time spent with Swatch is a moment of pleasure, a time to experience the joy and creative driving tours of italy spirit at the heart of the brand.