Harvey Chimoff is a hands-on marketing leader and business-wide collaborator who builds marketing ca

Budget Rent a Car of Atlanta has partnered with  Wrap Media Group to wrap rental vehicles with the Sheets™ Brand Energy Strips logo.  Significant discounts are touted for those bold enough to be indirect brand ambassadors.  According to a recent Associated Press news report , one consumer reported a savings of about 71% to drive a Sheets-adorned SUV during her 4-day rental.
Here s how CEO Warren Struhl explained the new product promotion: layout of celebrity cruise line ships   We recently began an aggressive marketing campaign and this concept was the perfect fit, he said in a company statement.  Not only will renters be getting a discounted rental rate and be exposed to our brand, these vehicles layout of celebrity cruise line ships will also be seen by thousands of people traveling on roadways layout of celebrity cruise line ships and at restaurants, shopping layout of celebrity cruise line ships malls, attractions, layout of celebrity cruise line ships parks, beachfronts and other popular destinations.
And what s in it for Budget?  Our mission is to always provide layout of celebrity cruise line ships the best value for our customers and this is another example of that, said Heather Etzler, Vice President and General Manager of Budget Rent a Car of Atlanta, in a company statement. We expect a very positive layout of celebrity cruise line ships reaction from our customers given that the vehicles are wrapped in good taste and Sheets™ is a new and exciting brand.
It s hard to break-through to end-users, so give marketing credit to Budget, Wrap Media and the team at Sheets for being marketing adventurers.  Experimentation, especially when it s geared towards differentiation, should be part of your marketing toolbox.  Do it when you can.
Harvey Chimoff is a hands-on marketing leader and business-wide collaborator who builds marketing capabilities in B2B/B2C organizations that drive customer success. Contact him at hchimoff at gmail dot com.
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