This entry was posted in Broadway News , Broadway Ticket News and tagged Broadway ticket broker , Br

One could expect that the official Broadway ticket cheap last minute airline fares vendors, the brokers who sell Broadway tickets at inflated cheap last minute airline fares prices, and the companies that offer Broadway discounts would all be in competition cheap last minute airline fares with each other. But with a couple of recent mergers and acquisitions, it appears that Broadway companies increasingly prefer to be involved on all ends of the Broadway ticket market low, medium, high and now very high.
The company that owns the Broadway ticket broker site Broadway.com, Key Brand Entertainment (helmed by John Gore), recently bought BroadwayBox.com, a website that offers Broadway discount ticket codes. Some Broadway fans who enjoy using BroadwayBox codes to buy their theater tickets cheap last minute airline fares at a discount have expressed concern at the acquisition. They are worried that this change will enter the territory of ‘conflict of interest.’ At a minimum there are worries that Key Brand may diminish BroadwayBox discount offers altogether. But the worst case scenario is that Key Brand might plan to transform the site into another kind of overpriced ticket broker even though BroadwayBox had seemingly been moving in that direction prior to the acquisition, to one that offers after-market cheap last minute airline fares ticket prices (i.e. overpriced) when discounts aren’t available cheap last minute airline fares for those shows. cheap last minute airline fares This would not be wholly unexpected as Key Brand Entertainment is no stranger to investigating new paths for additional business cheap last minute airline fares revenue. For example, the BroadwayBox acquisition by Key Brand is not its first purchase – in December cheap last minute airline fares 2010 they bought Broadway.com, which was a first for them in Broadway ticket sales area, and as well as being a producer, they are also a distributor of live theatre in North America, and they also own Broadway Across America. So Key Brand Entertainment proverbially has their pennies in many buckets- or in these circumstances, the hard earned cheap last minute airline fares money of Broadway show fans in many of their pockets.
However, since BroadwayBox s business model involves getting paid directly cheap last minute airline fares by the producers of Broadway shows for sending out e-mail blasts with Broadway discount ticket offers, it may make more sense for Key Brand to allow BroadwayBox to continue targeting the discount seekers. After all, a great deal of BroadwayBox cheap last minute airline fares users likely can t or won t pay $155 for a full-price Broadway show ticket anyway (let alone that plus the extra $40 or $50 that Broadway.com tacks on to the ticket price).
The Shubert Organization, Key Brand s direct competitor, likely had the same idea in mind in 2011 when it purchased Plum Benefits, a service that offers discount codes for Broadway shows and other events directly to tens of thousands of large corporations and their millions of employees. Shubert also owns numerous Broadway theaters and handles the ticketing for all of them through its own ticketing service, Telecharge. Not every potential ticket buyer will be prepared to pay the full prices they see listed on Telecharge.com. But if that person sees the opportunity to buy a ticket to that same show at a discounted rate through cheap last minute airline fares Plum Benefits, then Shubert is winning a customer it would have otherwise lost. Whether the person buys a full-price ticket or a discounted ticket, if they order online or by phone, they still have to pay a Telecharge surcharge (usually $10-$15 per ticket) that ends up in The Shubert Organization s pocket.
So Key Brand Entertainment now provides discount Broadway tickets (through BroadwayBox) and broker tickets (through Broadway.com), but it still lacks the complete picture that the Shubert Organization has already achieved, by missing a big spot in the corporate market.  We anticipate another cheap last minute airline fares potential acquisition by Key Brand Entertainment of corporateoffers.com or workingadvantage.com, allowing them to play with a full hand in the lucrative cheap last minute airline fares corporate market, thus creating an interest in all sectors of Broadway ticket sales.
As a side note, TheaterMania, yet another Broadway ticketing website, also takes a piece of both the high-end and low-end of the Broadway pie, but they did it without cheap last minute airline fares acquiring other companies. Originally a purely content-driven site, TheaterMania started offering discount codes and a papering service to budget-minded Broadway cheap last minute airline fares and Off-Broadway fans, only to eventually create cheap last minute airline fares its own full price ticketing service, OvationTix, cheap last minute airline fares which is used by many off-Broadway houses but never on Broadway due to the theatre agreements that preclude any new companies from entering the scene.
Whether or not these companies can continue cheap last minute airline fares to satisfy the entire spectrum of Broadway theatergoers remains to be seen, but so far it appears that they hope to make money off of all Broadway ticket cheap last minute airline fares buyers, from bargain hunters to those willing to pay top price.
Carly graduated University Of Toronto, Theatre and Performance program. She has written cheap last minute airline fares for various publications including art-speaks, Pembroke Daily Observer, Toronto Star - Performing Arts Section, The Canadian Post and more recently the Village Voice and the New York Daily News. As a member As a member of the Barrow Group, her specialties include performance stage production and talent casting.
This entry was posted in Broadway News , Broadway Ticket News and tagged Broadway ticket broker , Broadway.com , BroadwayBox , discount codes , Key Brand Entertainment , Plum Benefits , shubert organization , TheaterMania by Carly White . Bookmark the permalink .
Carly graduated University Of Toronto, Theatre and Performance program. She has written for various publications including art-speaks, Pembroke Daily Observer, Toronto Star - Performing Arts Section, The Canadian cheap last minute airline fares Post and more recently the Village Voice and the New York Daily News. As a member As a member of the Barrow Group, her specialties include performance stage production and talent casting.
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