Royal Caribbean International's new brand campaign is targeting New York-area commuters, both above

Royal Caribbean International’s luxury hotels and resorts new brand campaign is targeting New York-area luxury hotels and resorts commuters, both above and below ground, by taking over the 42nd Street line in Manhattan this February. As commuters are transported between Times Square and Grand Central Station, the award-winning cruise line is giving them a taste of the Royal experience with fully-branded shuttle cars supporting the cruise line’s new messaging. First rolled out in December luxury hotels and resorts 2011, the campaign is focused on reawakening consumers to the sights and sounds of the sea by communicating the decree, “The Sea is Calling. Answer it Royally.”
The subway cars, which are wrapped both inside and out, reflect actual Royal Caribbean cruise ships. The cars interiors luxury hotels and resorts are each separately wrapped as an onboard theater featuring marquees of some of the Broadway luxury hotels and resorts shows guests can see onboard select Royal Caribbean ships such as Hairspray, Chicago and Saturday Night Fever; an onboard spa with bamboo showers and masseuse; as well as an open deck area complete with a Flowrider surf simulator luxury hotels and resorts and surfer. Each car conveys the options for entertainment, luxury hotels and resorts relaxation and adventure that can be enjoyed on a Royal Caribbean cruise vacation. Commuters, who will be treated to special surprises luxury hotels and resorts during the month, are encouraged to take photographs and videos to share with friends through their social media channels, tagging luxury hotels and resorts Royal Caribbean by using the specified hashtag #RoyalShuttle. Royal Caribbean also challenges fans to find hidden treasures in the shuttle artwork, including characters such as Shrek and Po from the cruise line s exclusive partnership with film studio powerhouse DreamWorks Animation.
For New York-area luxury hotels and resorts residents inspired to escape the hustle and bustle of daily life, Royal Caribbean offers convenient luxury hotels and resorts cruising options to Bermuda and the Caribbean out of Bayonne, N.J., and Baltimore, Md., onboard Explorer of the Seas and Enchantment luxury hotels and resorts of the Seas . Royal Caribbean s innovative onboard amenities, upscale accommodations, luxury hotels and resorts dining and entertainment are all delivered with the cruise line s signature Gold Anchor Service, all within luxury hotels and resorts a few-hours drive from home.
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