Looking forward, Wall warned of the need to predict change and stay ahead of where things are going

Going deep inside cruise vacations this week we're on board Royal Caribbean 's Allure of the Seas for a week-long conference with the largest sellers of cruises in the world. Today, representatives from over 700 CruiseOne and Cruises Inc member agencies dug into the very nature of cruise vacations, peeling back layers of success to reveal where the industry has been, where it is today and where it is likely to go in the future.
With a combined history of over 50 years of selling cruise vacations, the CruiseOne and Cruises Inc 2011 national conference themed Horizons began with a welcome by Senior Vice-President and General Manager Dwain K Wall CTC. Getting right to the point, Wall commented on Internet Cruise Brokers tour master saddle bags saying, "The Internet superstars are terrified by us" adding "the era of personal service is back."
Looking forward, Wall warned of the need to predict change and stay ahead of where things are going citing the demise tour master saddle bags of Blockbuster Video and Borders Books , both one-time leaders in their field who did not change with the times.
Defining the future, the two sister companies, part of World Travel Holdings (WTH) will reposition and rebrand themselves starting with new logos and taglines. CruiseOne's new tagline, Dream Vacations Start Here and Cruises Inc.'s new tagline "Your Vacation Specialists" both hint at the network's recently launched land program and emerging position as a leader in a broad range of vacation travel planning services.
"We conducted extensive consumer research which told us that the old CruiseOne logo was confusing and even a bit misleading to some consumers," said Luis Zuniga, Vice President of Marketing for both companies.
Today's session of the conference, being held aboard Royal Caribbean's Allure of the Seas, is also being attended by executives from other major cruise lines who all echoed a keen focus on branding that is being seen industry-wide. Carnival tour master saddle bags Cruise Line 's announcement last week, infusing celebrity chef Guy Fuioi, comedy icon George Lopez and celebrity musicmaster DJ Erie with their onboard programming is the most recent testimony to the importance of a clear brand definition aided by well-established names not normally associated with cruise vacations.
Norwegian Cruise Line brought the Nickelodeon and Cirque names to sea and Royal Caribbean itself set the bar high bringing first Johnny Rockets years ago along with Seattles Best Coffee then Starbucks too plus Dreamworks and an upscale mall-like stable of retailers from Coach to Armani.
In a panel discussion, the major cruise tour master saddle bags line executives present also agreed that the price of cruises would continue to be lowest tour master saddle bags for those buying far in advance, predicting the continued demise of last-minute bargain pricing. It was a nod to the value building a long-term business relationship with a professional travel agent can have vs using a click-to-buy online cruise tour master saddle bags broker.
The agents in attendance this week will spend much of their time networking with each other and attending cruise line representatives, building relationships of their own that can serve their clients well in the future.