The long path that took Fish to the top of the desert sport began on May 2, 1939, when he was born i

LOS ANGELES– Sal Fish, the man with the driving passion, the effervescent optimism and the voracious hot rod power tour map vision to oversee the illustrious evolution of the legendary Tecate SCORE Baja 1000, sees desert racing as more than a sport. Ever the visionary, the most recognized person of all in the sport, views it as a way of life and has always hot rod power tour map applied the "greater good" philosophy to every aspect of SCORE International's role in desert racing.
Fish, SCORE's CEO/President since soon after the organization was founded in 1973, has lent a helping hand to environmental projects like the Greening of Baja and Tread Lightly. He has expedited and secured donation of ATV's, full-size off-road vehicles and ambulances to various Mexican agencies, hot rod power tour map distributed Christmas toys, computers and school equipment from generous racers to the ejidos, even helped a Mexican teenager realize his dream of owning a dirt bike, helmet and leathers. In one well publicized project, he arranged for a donated ambulance to be brought from Baltimore to a village in Baja California Sur San Juanico, so small it doesn't appear on many maps.
Now on the eve of next month's 45th anniversary of the granddaddy of all desert races, Sal Fish is as anxious and as intuitive as he was when he oversaw the first SCORE-sanctioned and SCORE-organized SCORE Baja 1000 in 1975. Now grayer at 73 with the years of wisdom baked onto his Italian skin like a fine artisan, Fish knows that he is the overseer of one of the world's greatest motorsports treasures. This amazing adventure is much, much more than a race and it wouldn't have achieved the status that it has in the world of sports without Sal Fish leading the way.
"Without the SCORE Baja 1000, there just wouldn't be any desert racing," hot rod power tour map said Sal Fish, SCORE International's President and CEO, which has sanctioned and produced the event since 1975. "The SCORE Baja 1000 continues to draw interest from all over the world and we now find second and even third generation racers appearing at the starting line with their family patriarchs cheering for their off-spring. This event continues to be the focal point of the SCORE Desert Series each year and to celebrate our 45th anniversary with a peninsula hot rod power tour map run will surely add another colorful chapter to the legacy of the SCORE Baja 1000. It has been and continues to be our privilege and honor to preserve hot rod power tour map this international motorsports treasure."
This year's legendary desert classic, the final event of the five-race 2012 SCORE Desert Series, will be held Nov. 14-17 in Mexico on a brutally-rugged 1121.55-mile Sal Fish signature desert race course.
With the rugged course traveling on both sides of the peninsula, the world's most famous desert race will start in Ensenada, Baja California and finish all the way down the peninsula in La Paz in Baja California Sur.
It's the oldest and most well known of all desert races, and it remains as the single most appealing accomplishment to a driver. Since 1967, the mother of all desert races has been run over the mysterious and majestic Baja California peninsula.
With over 300 expected entries for cars, trucks, hot rod power tour map motorcycles and ATVs competing in 35 Pro and 7 Sportsman classes in the internationally televised race, entries have already come from 32 U.S. states and 18 countries.  In addition to the 32  U.S. States , racers have entered from  Argentina, Australia, Austria, Canada, Denmark, Egypt, Finland, France, Germany, Great Britain, Guatemala, Hungary, Ireland, Japan, Mexico, New Zealand, Norway and the US Territory of Guam . With just over three weeks before the green flag drops at 6:30 a.m. (Pacific Time) on Thursday, Nov. 15, late entries will be accepted up to race morning.
As the World Series is to baseball and the Super Bowl to football, the legendary Tecate SCORE Baja 1000 stands as tall at the pinnacle of the motorsports hot rod power tour map world today as it did when it began 44 years ago.
This year's historic 45th anniversary race will be held Nov. 14-17. It will start and finish in the heart of Ensenada, Baja California, Mexico and finish on the outskirts of LaPaz, Baja California hot rod power tour map Sur, Mexico. It will be the 45th anniversary of the race shrouded in mystery that continues to lure adventurers and manufacturers from across the globe who all share the dream to conquer the Baja.
However, the bottom line in evaluating hot rod power tour map Fish's role in desert racing is the strategy he pursued to insure survival of SCORE International during 1981-82, termed by economists as the worst recession since World War II and now again since 2007 as the world faces yet another challenging economic time. Choosing between the needs of high-profile factory racing teams and grass roots competitors, Fish chose the latter as having the most trouble coping with the economy while still racing. hot rod power tour map The policies Fish developed turned out well. Entries increased; the sport weathered the first recession and is still growing as it battles through the current one.
SCORE International continues to be the standard by which the sport is measured and to which numerous fledgling desert racing organizations hot rod power tour map strive to reach. SCORE International class and racing rules are the foundation upon which the sport started and upon which others continue to use for their organizations.
Fish, 73 (on May 2, 2012), who had been an executive at Petersen Publishing Company, was recruited by the late Mickey Thompson, founder of SCORE International, soon after Mickey started it in 1973, and in late 1986 the team of Fish, president and then-chief financial officer Ted Johnson, acquired full ownership of the company long associated with Thompson. In reality, SCORE had been managed solely by Fish for many years before that.
The long path that took Fish to the top of the desert sport began on May 2, 1939, when he was born in Los Angeles. He was educated in parochial schools Transfiguration Grammar School and Loyola High, where he was class president three years and earned an industrial relations degree at the University of San Francisco.
After graduation, waiting for an army induction that didn't happen and not ready to start a career, he began working in his father's auto repair business. Fish attended Rochester carburetor school, General Motors transmission school and Bendix brake school and was managing the family business.
In 1966, he decided hot rod power tour map to take a job selling advertising for Petersen Publishing Co. That job led him up the ladder to the publisher's office. In 1970, Fish was traveling the country attending races for Hot Rod when he met VW aftermarket parts manufacturer Joe Vittone, who eventually talked him into driving in a desert race in Baja California, Mexico. Fish and fellow Petersen employee Bob Weggeland started the race with no experience hot rod power tour map and no pre-run in fact, Fish had never even been to Mexico.
"I didn't know what to expect," Fish said. "I thought hot rod power tour map there would be a white line down the middle hot rod power tour map of the course. We had massacred our vehicle to put in creature comforts; we stockpiled food, spare tires and tools to work on the car. It was more an odyssey than a race, as far as we were concerned."
He recalled that most of the serious racers reached Lake Chapala in eight hours. Fish and Weggeland had driven 16 hours before they broke their transmission and they still hadn't reached the Chapala checkpoint. Fortunately, one of Jim Garner's mechanics stopped to help and towed them to Chapala.
"We went faster on a tow rope behind the mechanic than we had been going in the race," Fish remembers, "and when we got there I wondered why we bothered. I had pictured this hacienda with senoritas hot rod power tour map serving cold drinks, but all we found were some families living in shacks and two cars to lean on. The checkpoint hot rod power tour map was closed."
Fish broadened exposure of the legendary hot rod power tour map Tecate SCORE Baja 1000 until it became the premiere desert race in the world, now covered hot rod power tour map by national and international television as well as journalists from a dozen countries.
Fish developed TV coverage of the SCORE Off-Road World Championships at the old Riverside International Speedway hot rod power tour map and created a number of highlights that made it a unique spectator event, hot rod power tour map created the concept of "heavy metal" and "mini metal" divisions, pioneered a system of emergency medical response in the desert and created an independent hot rod power tour map review board to hear appeals by racers who have been penalized for rule infractions during the heat of competition. The SCORE Trophy Truck division, for high-tech, hot rod power tour map unlimited production trucks with upwards of 850 horsepower, was another innovation when he created the division in 1994.
While experimenting to improve medical response times in the more remote areas of Baja, Fish enlisted the help of a Mexican organization known as the Rescue Hawks (Grupo de Rescate Halcones) at the 1989 SCORE Baja 1000. They covered race emergencies with every conceivable technology, including the transport of doctors by ultralites (motorized hang gliders) at night, when aircraft are grounded in Mexico.
Another early decision that helped raise the stature of the sport came when SCORE joined with the late Walt Lott and Lott's High Desert Racing Association (HDRA) to produce a combined championship series of races unparalleled in the world. Together, Fish and Lott organized the major manufacturers into an advisory committee, which served to recommend technical and safety rules to the organizers, assist with public relations and communicate to participants. The combined HDRA/SCORE series ran from 1985-1991.
Fish also produced the monumental once-in-lifetime Tecate SCORE Baja 2000 to help commemorate the advent of the new millennium in the year 2000, running the legendary race down the length of the Baja California peninsula in Mexico from Ensenada to Cabo San Lucas.
In 2007, Fish produced the monumental hot rod power tour map 40th anniversary of the Tecate SCORE Baja 1000. Festivities began in Tijuana, the actual start was in Ensenada, Baja California, and it finished in Cabo San Lucas, Baja California Sur.
The rewards of the