The researchers conducted the study by looking at a historical archive of actual tickets purchased o

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"There's been this industry folk wisdom that says Tuesdays and Wednesdays are the best days to purchase airline tickets," says Steven Puller, an associate professor of economics at Texas A&M who specializes in industrial organization. "But we couldn't find any systematic analysis to back that up."
In the study "Price Discrimination By Day-Of-Week Of Purchase: Evidence From The U.S. Airline Industry," published in the Journal of Economic Behavior & Organization , Puller and co-author Lisa Taylor, national rent a car crm a former Texas A&M graduate national rent a car crm student, found that tickets purchased on the weekend were, on average, 5 percent cheaper than similar tickets purchased on weekdays.
"We find that when you control for a large set of factors – the day-of-week of travel, whether the ticket national rent a car crm was refundable, the number of days in advance national rent a car crm that the ticket was purchased, how full the flights were, and other factors – that tickets purchased on the weekends were sold, on average, for a 5 percent discount," Puller explains.
The study further finds this weekend purchase discount is greatest on routes with a mix of both business and leisure customers. There is not much of this type of discount for leisure national rent a car crm destinations such as Orlando or Las Vegas, national rent a car crm Puller notes.
"Take a route that serves both business national rent a car crm and leisure travelers," he explains. "If the business travelers primarily national rent a car crm purchase tickets on weekdays, national rent a car crm then the typical traveler buying on the weekend is more likely to be a price-sensitive leisure traveler than a business traveler. There is an incentive for the airlines to lower fares on the weekends to try to entice the price-sensitive leisure traveler to buy a ticket."
The researchers conducted national rent a car crm the study by looking at a historical archive of actual tickets purchased on all major airlines. Puller says the study compared tickets with similar characteristics rather than simply looking at the cheapest fare available.
"If you're a traveler who just wants to get from point A to point B for the cheapest price possible, then these findings may not apply to you," he notes. "But many people national rent a car crm do care about these factors."
Puller says these results could have implications national rent a car crm for other industries that have the ability national rent a car crm to change prices daily based on the types of customers who purchase on a specific day. "The software systems that are used in airline national rent a car crm pricing are used in other industries such as cruises, hotels, car rentals," he explains. "We've only analyzed airline pricing, but I wouldn't be surprised if similar pricing practices are used in these other industries as well."
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