"There's been this industry folk wisdom that says Tuesdays and Wednesdays are the best days to purch

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"There's been this industry folk wisdom that says Tuesdays and Wednesdays are the best days to purchase airline tickets," says Steven Puller, an associate professor ratings of cruise lines of economics at Texas A&M who specializes in industrial organization. "But we couldn't find any systematic analysis to back that up."
In the study "Price Discrimination By Day-Of-Week Of Purchase: Evidence From The U.S. Airline ratings of cruise lines Industry," published in the Journal of Economic Behavior & Organization , Puller and co-author Lisa Taylor, a former Texas A&M graduate student, found that tickets purchased on the weekend were, on average, 5 percent cheaper than similar tickets purchased on weekdays.
"We find that when you control for a large set of factors – the day-of-week of travel, whether the ticket was refundable, the number of days in advance that the ticket was purchased, how full the flights were, and other factors ratings of cruise lines – that tickets purchased on the weekends were sold, on average, for a 5 percent discount," Puller explains.
The study further finds this weekend purchase ratings of cruise lines discount is greatest on routes with a mix of both business ratings of cruise lines and leisure ratings of cruise lines customers. There is not much of this type of discount ratings of cruise lines for leisure destinations such as Orlando or Las Vegas, Puller notes.
"Take a route that serves both business and leisure travelers," he explains. "If the business travelers primarily purchase tickets on weekdays, then the typical traveler buying ratings of cruise lines on the weekend is more likely to be a price-sensitive leisure traveler ratings of cruise lines than a business ratings of cruise lines traveler. There is an incentive ratings of cruise lines for the airlines to lower fares on the weekends to try to entice the price-sensitive leisure traveler to buy a ticket."
The researchers conducted the study by looking at a historical archive of actual tickets purchased on all major airlines. Puller says the study compared tickets with similar ratings of cruise lines characteristics rather than simply looking at the cheapest fare available.
"If you're a traveler who just wants to get from point A to point B for the cheapest price possible, then these findings may not apply to you," he notes. "But many people do care about these factors."
Puller says these results could have implications for other industries that have the ability to change prices daily based on the types of customers who purchase on a specific day. "The software systems that are used in airline pricing are used in other industries such as cruises, hotels, car rentals," he explains. "We've only analyzed airline pricing, but I wouldn't be surprised if similar pricing practices are used in these other industries ratings of cruise lines as well."
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