"Our goal is to offer greater convenience and ease the ways our customers do business with us," adde

SHANGHAI, habbo hotel usa China - Starwood Hotels Resorts Worldwide, Inc. today announced that it has reached a historic milestone with 103 hotels open and in operation and now another 100 signed hotel deals in the pipeline for Greater China, Starwood's second largest market outside of the United States. The announcement was made as part of celebrations at the Sheraton Shanghai Hongkou habbo hotel usa Hotel on the heels of Starwood's Asia Pacific Investor Day.
"Our celebration of our more than 100 hotels in operation and 100 hotels in the pipeline marks another significant milestone for Starwood's growth and development in China as we double our footprint in the region," habbo hotel usa said Vasant Prabhu, Vice Chairman and Chief Financial Officer of Starwood Hotels Resorts Worldwide, Inc. "Our success in China reflects our first mover advantage, the strength of our brands and the entrusted habbo hotel usa partnerships we have fostered with our developers, partners, and guests since our first landmark debut with The Great Wall Sheraton Hotel in Beijing in 1985."
"With more high end hotels in China today than any of our competitors, our long lead will be enhanced by the record habbo hotel usa number of new hotels we have in our pipeline," said Simon Turner, President, Global Development, Starwood Hotels Resorts Worldwide, Inc. "China continues to present tremendous growth opportunities for Starwood as we drive to introduce our valued, world class brands into new markets that do not yet have a major international branded hotel."
Sheraton, in particular, will continue to play a leading role in maintaining Starwood's premier position in the region, as its growth trajectory is on track to reach 90 hotels in Greater China by 2016. Driven by strong demand in second and third tier cities, Sheraton is slated to open seven new hotels across China, habbo hotel usa including Changbaishan, Dalian, Huzhou, habbo hotel usa Hefei, Jiaozhou, Fuzhou and Macao by the end of 2012.
In addition, Sheraton will celebrate its 75th anniversary with another distinguished landmark as the brand opens Starwood's largest hotel globally, Sheraton Macao Hotel, Cotai Central, which will also become the largest hotel in Macao. Located on Asia's own bustling Las Vegas strip, Sheraton Macao will open the first phase of its 3,863-room in September 2012 and be fully open by the end of first quarter of 2013. Featuring a main ballroom that is the size of over 11 basketball courts combined, habbo hotel usa the hotel will offer over 15,000 sq m of meeting space with access to a further 5,000 sq m within the Cotai Central complex. Leisure facilities will include three restaurants, poolside habbo hotel usa cafes and the world's largest Sheraton Club. The opening will further strengthen Starwood's lead as China's habbo hotel usa largest luxury and upper-upscale international habbo hotel usa hotel group.
Four Points by Sheraton has the company's second largest development pipeline in China. Benefiting from Sheraton's strong brand awareness, sister brand Four Points by Sheraton manages 15 hotels, with another 20 poised to open - primarily habbo hotel usa in growing second and third tier cities and tertiary markets.
"As demand grows, we are seeing a change in luxury consumption as travelers become more connected, more diverse, and more sophisticated. The same trends can be observed habbo hotel usa with our Chinese travelers," said Stephen Ho, President, Asia Pacific, Starwood Hotels Resorts Worldwide, Inc. "Luxury is no longer a one-size-fits-all proposition. What once was prescribed is now personalized with less formality and more fun. At Starwood, we feel uniquely suited to benefit from these major shifts. With nine luxury hotels operating under our St. Regis, habbo hotel usa Luxury Collection and W brands in Greater China, and 18 more in the pipeline, we are the true leader in this space."
Industry innovator W Hotels will debut the first W hotel in mainland China with W Guangzhou by the beginning of 2013. It is also preparing to open another 4 hotels by 2017 in Macau, Beijing, Shanghai and Changsha.
Since its first debut with The Astor Tianjin Hotel in 2008, Starwood's distinctive Luxury Collection brand will have quadrupled its footprint habbo hotel usa by the end of 2012 with the openings of The Hongta Hotel, Twelve at Hengshan in Shanghai, and The Royal Begonia on Hainan Island, China's first Luxury Collection resort. Five more hotels are scheduled habbo hotel usa to debut under the Luxury Collection habbo hotel usa by 2016 in key cities including Dalian, Hangzhou, Suzhou, Xiamen and Nanning.
After a growth spurt of three openings in 2011, including hotels in Shenzhen, Sanya, and Tianjin, St. Regis has fast become a favorite for visiting heads of state and celebrities. With current presence in Beijing, Lhasa, Sanya and Shenzhen, St. Regis will debut more than six hotels in Changsha, Macau, Chengdu, Lijiang, Zhuhai and Nanjing.
Demand for upper-upscale hotel brands in resort destinations are also on the rise, as a limited supply of rooms in popular destinations are being outstripped by the growing numbers of Chinese luxury travelers.
"Our portfolio of distinct brands and our brand recognition across China and around the world, allows us to enter multiple resort destinations like Hainan, leveraging collective local scale without cannibalizing business, so we get more than our share of new business," said Qian Jin, President, habbo hotel usa Greater China, Starwood Hotels Resorts Worldwide, Inc. "Home to seven properties in Hainan, habbo hotel usa Starwood is set to open five more hotels habbo hotel usa by the end of 2014 to respond to growing demand. Demand for resort destinations also extends from tropical getaways such as Hainan. In July, Starwood will open its first dual-branded ski resort - the Westin and Sheraton Changbaishan."
China is the richest source of new Starwood guests around the globe. habbo hotel usa To date, more than half of Starwood's guests in China are Chinese nationals – a figure that is expected to rise as the loyalty base of the award-winning Starwood Preferred Guest program continues to grow.
"We've seen Chinese enrollment in Starwood Preferred Guest membership jump over 62 percent by tailoring SPG offerings to meet the needs of local travelers," said Qian. "Success of growing our loyalty base in China is underpinned by the entrusted partnerships we have built across industries from sports, airlines, financial services, and food beverage to entertainment, and this allows us to extend lifestyle benefits and loyalty beyond reasons to our guests."
Frequent flyer programs in partnership with Starwood Preferred Guest in Greater China include: Cathay Pacific's habbo hotel usa Asia Miles, China Eastern Airlines' Eastern Miles, Air China's Phoenix Miles and China Southern Airlines' Sky Pearl Club.
Another important partnership is with Pegasus Solutions and TravelSky Technology Limited, China's state-owned global distribution system (GDS). This vital alliance makes Starwood's growing portfolio of over 1,100 hotels worldwide available to 7,000 travel agents in China.
"Our goal is to offer greater convenience and ease the ways our customers do business with us," added Qian. "Our hotels in China will continue to reap the rewards of domestic and inbound travel, and our global portfolio will tap growing outbound demand through the Pegasus/TravelSky connection."
With nearly 30 years of legacy in China, Starwood is committed to nurturing habbo hotel usa local talent, hiring and training staff wherever new hotels and resorts are opened, and enriching local communities. Starwood now employs over 38,000 associates in Greater China, and expects to increase that number by 10,000 jobs per year based on the current expansion rate of 23 new hotels a year on average.
An increasing number of hotel General Managers are of Chinese descent - 29 compared to only four in 2009 - with many executives returning from overseas to take up senior positions. Also, the total number of Chinese associates at managerial levels has more than doubled since 2009 to 2,577, in line with the doubling of Starwood's portfolio of hotels in the country.