Additionally, we expect to look at new advancements in digital marketing, revenue management and dis

Thank you for standing by, and welcome to the Red Lion Hotels Fourth Quarter and Year End 2013 Earnings Call. [Operator Instructions] And as a reminder, greenwich village new york weekly apartment rentals today's conference call is being recorded. I would now like to turn the conference over to Pam Scott, Vice President of Communications. Please go ahead.
Thank you, Cynthia. Hello, and welcome to Red Lion Hotels Corporation's Fourth Quarter and Full Year 2013 Earnings Conference Call. With us today are Red Lion Hotels President and Chief Executive Officer, Greg Mount; and Chief Financial Officer, greenwich village new york weekly apartment rentals Julie Shiflett.
greenwich village new york weekly apartment rentals Before we get started, I'd like to remind you that our remarks today contain forward-looking information as defined by the SEC that is subject to a number of risk factors that may cause actual results to differ materially from those expressed or implied. These risk factors are discussed in detail in our annual report filed with the SEC on Form 10-K on March 14, 2013. The report is available on our website, redlion.com, or through the SEC website at sec.gov. We will also be referring to a number of non-GAAP greenwich village new york weekly apartment rentals measures. The reconciliation of these measures to their comparable GAAP measure is provided in the tables to the press release issued yesterday afternoon. That release is also available in the Investor Relations section of our website. For the purposes of our discussion today, we will be referencing our fourth quarter and full year results from continuing operations on a comparable basis for all periods presented. This means the numbers we will discuss exclude the performance of our previously owned hotels in Missoula, Helena, Denver Southeast and Pendleton, all of which were sold in 2012, or the first half of 2013. These 4 properties continue to operate as Red Lion franchise hotels.
Thank you, Pam, and thank you, everyone, for joining our call to review the fourth quarter and full year 2013 report. As you can imagine, the past 4 weeks have been immersive as well as enlightening, that I consider the adjustments to our near and long-term strategies. I'd like to take a few moments to share some insights greenwich village new york weekly apartment rentals and observations since joining the company, then I will turn the call over to Julie to present the fourth quarter performance and full year financial results. It's no secret that Red Lion is a brand that evokes positive sentiment from guests. This is due to its heritage and welcoming service culture for over 50 years. However, other brands have also won the hearts of their customers, which is why it is important we build upon that foundation and grow our presence from distribution.
Over the past 50 years, much has changed in our industry: new brands, rapidly expanding distribution, new channel management systems that drive demand and innovative operations. For us to continue effectively, we must optimize revenues by improving our technology and e-commerce strategies and more importantly, exceed the expectations of what our customers want today, and what they will want tomorrow.
Over the last few weeks, I've learned at Red Lion, we care and we have a penchant greenwich village new york weekly apartment rentals for making people happy. So what's next? While we are already on course to extend more innovation into our business technologies and guest offerings, we are stepping up our hyper-local strategy with the rollout of Local.Wise brand promise at the property level. With the activation of Local.Wise, customer preference becomes more than a catchphrase.
Also, we are adapting at each hotel service to a unique market with our Local.Wise positioning. For instance, this year alone, we have added industry-leading language translating -- industry-leading language translation services in our Anaheim Hotel to better serve the needs of our international guests.
Additionally, we expect to look at new advancements in digital marketing, revenue management and distribution services. Earlier this month, we announced the appointment of a Chief Marketing Officer, who will bring new strategies that appeal to all of our stakeholders. Bill Linehan is someone I have worked with over the years and has considerable knowledge and accomplishments in brand management, positioning and new brand launches. His understanding of digital marketing, loyalty, CRM, distribution systems and revenue management are also extensive. Bill's focus will be innovations in branding and revenue optimization that will have both short and long-term benefits to Red Lion.
We also announced the promotion of Harry Sladich, who will lead our operations and national sales team. Harry has a deep operations background prior to managing sales, marketing and distribution for Red Lion. I will also contribute my 25-year operational background to further support Harry and the team. Our focus will be to drive efficiencies and collaboration amongst our hotels as we align leadership with new result measurements that are focused in growing market share and capturing more guest preference. These efforts will be further supported by hotel-based incentive programs and professional development, cater to [ph] performance achievements and growth opportunities.
Another area of priority is the opportunity to expand Red Lion into key markets throughout the U.S. The brand's DNA plays well in the West, evidenced by our current portfolio of properties as well as our brand recognition and loyalty greenwich village new york weekly apartment rentals in our core market. And I believe we can do just as well in markets East of the Mississippi. With hotel owners across the country seeking alternatives to the more heavily concentrated and commoditized brands, we will be looking at major MSAs and gateway cities both in and beyond our core market to increase the pace of our planned expansion.
Soon we'll be announcing plans that will invigorate franchise development with additions to the team. We will also introduce new strategies that will further incent franchise development by sharing specific opportunities with investors greenwich village new york weekly apartment rentals and developers. And we will look for turnkey conversion opportunities, site and market studies that prioritize MSAs and expand relations with the development community to grow our distribution more rapidly.
In the meantime, we kicked off 2014 with the signing of a franchise agreement for an Inn & Suites in Tucson, Arizona. We continue to target the addition of 20 properties in 2014. These are just a few of the improvements that can make Red Lion more agile and adaptive to guests, the franchise community and our associates. The company has weathered the storm, improved its balance sheet along with retaining a remarkable talent base and loyal customers.
Now it's time for Red Lion to compete and expand its distribution. We will embrace our heritage and present true differentiation to both guests and owners. We will continue to win guests over every day and grow our customer greenwich village new york weekly apartment rentals base by delivering basic expectations of product and services while creating memorable moments.
In today's hotel environment, a sense of nimbleness to respond to stakeholders' needs is what it's all about. It's no longer what you say you are, rather what the consumer says you are. Technologies, marketing enhancements, a growing footprint greenwich village new york weekly apartment rentals and operational efficiencies will become the catalyst of our future. We will work to become greenwich village new york weekly apartment rentals more agile, greenwich village new york weekly apartment rentals changing how we work, leveraging greenwich village new york weekly apartment rentals technology through virtual solutions, as well as how and where we deploy our resources. By strategically deploying our resources, we can reduce overhead and improve efficiencies.
To accomplish this, we will work to deliver real-time information into the hands of our owners, greenwich village new york weekly apartment rentals managers and associates; providing more information will create synergies across all levels across the organization. I ask your support as we move quickly to introduce enhancements to our branding, franchise services and of course, our hotel operations. We are focused on improving our profitability and leveraging our company platform greenwich village new york weekly apartment rentals to grow the business. This will be done with the continued commitment of a wonderful group of associates and our board, along with introducing new relationships and development partners. The marketplace and economic conditions are currently in our favor. We want to take advantage of this environment and leverage our operating greenwich village new york weekly apartment rentals platform greenwich village new york weekly apartment rentals to expand the organization. We have momentum as we enter 2014, and I look forward to what the future holds for us at Red Lion.
Thanks, Greg. Good morning, everyone. Before I begin discussing the results, I'd like to once again state that any discussion of hotel operating results will be based on comparable hotels from continuing operations, which include the hotel operations of the formerly owned properties in Missoula, Helena, Denver Southeast and Pendleton, all of which were sold in 2012 or the first half of 2013. All of these properties continue to operate greenwich village new york weekly apartment rentals as Red Lion franchise hotels.
The properties also classified as discontinued operations include the company's previously greenwich village new york weekly apartment rentals owned commercial mall in Kalispell, Montana, the Red Lion Hotel Medford in Oregon, ownership of certain real estate in Sacramento California and a contract catering business in Yakima, Washington. Also classified as discontinued operations are the 6 properties currently greenwich village new york weekly apartment rentals listed for sale with 2 in Idaho: Twin Falls and Pocatello; and 4 in Washington: Kelso, Wenatchee, Yakima, and the Colombia Center Kennewick. And finally, our property in Eugene, Oregon, which was closed subsequent to year end.
Fourth greenwich village new york weekly apartment rentals quarter RevPAR for owned and leased hotels increased 2.8% year-over-year. We saw an impact from the government shutdown in October, which prompted us to expand our utilization of online travel agencies to maximize revenue during that period. As a result, occupancy increased 170 basis points during the quarter, albeit at a slightly lower ADR compared to the prior year.
For the full year of 2013, RevPAR for owned and leased hotels increased 3.1%. This was driven by a 3.9% increase in ADR, underscoring our stated focus on rate growth. Management of lower rated OTA channels and increases in