The company's strategy is based on being “asset light,” the main focus being on acquiring more manag

The hotel division was launched orange beach alabama hotels almost exactly 30 years ago with a property at Bangkok's Ladprao district, and was known until 2007 as Central Hotels Resorts. In that year, the decision was made to rebrand to Centara Hotels Resorts, and with the change of name, progress has been rapid.
The company's strategy is based on being "asset light," the main focus being on acquiring more managed hotels. Centara is, however, also investing in some properties by building orange beach alabama hotels on owned land or through joint ventures, or by acquiring other good projects that fit into the company portfolio.
The growth strategy covers the main tourism orange beach alabama hotels destinations and gateway cities in Asia, including member nations of the ASEAN Economic Community, which comes into being in 2015. The growth map includes major cities in the Indian Ocean region and possibly in Oceania.
India, Sri Lanka, and the Maldives are countries in which Centara already has properties or business orange beach alabama hotels relationships, and so there would be economies of scale to have more properties in each of these destinations. The company is also looking towards some of the newly-opening countries, such as Myanmar.
Centara is a Thai company, with its roots in Thai society, and the culture of Thai hospitality orange beach alabama hotels is a very strong selling point throughout the world, as Thailand has an international reputation for the warmth and grace of its hospitality.
In business terms, Centara always delivers what is promised to owners, to business partners, and to customers. The approach with owner-companies is based on the belief that the working relationship requires trust and understanding, on both sides.
The company has strong policies on serving the community, in which it is very active orange beach alabama hotels through a range of projects, and in taking care of the environment where, in addition to its own internal programs, Centara is involved with international programs such as EarthCheck.
Centara's focus has been on expanding its 5-star and 4-star brands, but the recent advent of the Centra value brand, and the launch later this year of a new economy hotel brand aimed at the budget travel sector, is greatly broadening the range of options. The launch last year of the Centara Boutique Collection brand and the Centara Residence brand has also spread the potential.
Centara Hotels Resorts is Thailand's leading operator of hotels, with 38 deluxe and first-class properties covering all the major tourist destinations in the Kingdom. orange beach alabama hotels A further 17 resorts in the Maldives; Philippines; Vietnam; Bali, Indonesia; Sri Lanka; and Mauritius Indian Ocean, brings the present orange beach alabama hotels total to 55 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs.
Centara operates 25 branches of Spa Cenvaree, one of Thailand's most luxurious and innovative spa brands, together with its newly-launched value brand Cense by Spa Cenvaree, which provides core spa services for busy travelers. The company's Kids' Club is available at all the family-friendly resorts to ensure that the youngsters and teens are taken care of. Centara Hotels Resorts also operates 2 state-of-the-art convention centers in Bangkok, and 2 in northeastern Thailand, one being located in Udon Thani and the other in Khon Kaen.
Centara website orange beach alabama hotels takes Truehits award for 4th consecutive year Jonas Sjostedt appointed General Manager for Koh Chang Tropicana Beach Resort and Spa Centara orange beach alabama hotels expands fast in Pattaya Centara to open 5-star resort at Bali's Nusa Dua Centara renames hotels in the New year Centara Hotels and Resorts announces new GM at Grand West Sands Resort and Villa Phuket Centara 5-star beach resort in Phuket celebrates 1 year of operations Centara Hotels Resorts growing by leaps and bounds
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