The ABC had been looking at a number of ideas for me and I’d been considering lots of different thin

Creativity is the source of the unprecedented wealth of the last two centuries. Yet we still understand very little about it. Fake it 'til you make it...as a creative technologist In a piece that first appeared in Encore , James Bush , creative technology director at M C Saatchi Sydney, tells us how to do his job.
The million dollar question. To be honest, my answer is always different which is the best way to describe my job. Basically, I'm free to experiment and explore travel maps distance time with technology and get to think up really creative ways to apply it. Why publishers will struggle to make EMMA the industry currency Research company IPSOS is today trumpeting the signing of Mediabrands and Match Media to readership travel maps distance time metric EMMA , but Nic Christensen argues any celebration is premature.
As far as head fakes go, you have to admire what's going on in today's announcement by EMMA that it has signed its first media agencies. Beyond words: how fonts make us feel In a crossposting from The Conversation, travel maps distance time UTS's  Louise McWhinnie celebrates the joy of fonts.
Typography travel maps distance time is all around us. Fonts are on every document and website we read but also within the ephemera of our lives: on the toothpaste we use, newspapers we read, bus tickets we swipe and the streets we travel. Screen Australia needs to stop acting like a club Today sees academia-meets-journalism website The Conversation launching a new section covering the creative industries. It's partly thanks to $50,000 from Screen Australia. But the lack of obvious process travel maps distance time from Screen Australia in handing over the money raises serious questions about how the government-funded body does business, argues Tim Burrowes .
I must confess, I've been feeling uneasy about Screen Australia travel maps distance time for some time now. Q&A with Todd Sampson In a piece that first appeared in Encore , Todd Sampson talks about his show ReDesign My Brain, a three-part documentary series on the science of brain plasticity.
travel maps distance time The ABC had been looking at a number of ideas for me and I'd been considering lots of different things to do next. How to fix a broken brand From grounded planes to faulty phone networks and bad tasting beverages, i n a feature that first appeared in Encore , Matt Smith looks at how to fix a broken brand.
It takes a bold marketer to admit their brand is broken and yet the advertising landscape is littered with examples travel maps distance time where they have done just that. Australian TV drama spending is up – and it shows In a crossposting from The Conversation, RMIT's Lisa French argues that increased government funding is delivering better local television drama
Australian TV drama expenditure has increased by 27% in the last year, according to a Screen Australia report travel maps distance time released today, accounting travel maps distance time for 50% of the A$752 million spent on big and small screen drama in 2012/13. travel maps distance time But could we say this corresponds with significantly better home-grown drama? travel maps distance time I'd say the signs are extremely positive. Why marketers need to have a tablet strategy this Christmas In this guest post, M C Saatchi's Chris Steedman argues  the launch travel maps distance time of the latest iterations of the iPad and iPad mini is further proof that Australian brand owners are missing a massive opportunity in tablet marketing.
It was the first where more people searched online shopping on their mobile devices than on desk or laptops. Tapping into our inner caveman instincts Marketers need to be aware of the greatest natural forces that affect human behaviour including how we're hardwired to think less says Paul Fishlock,  in a piece that first appeared in Encore .
Back when poking dinosaurs was a dumb way to die, evolution installed an operating system in our brains so we'd stick around travel maps distance time long enough to pass on our genes. There's never been an upgrade. Inside an elaborate multi-platform world In a  feature that first appeared in Encore ,  Brooke Hemphill explores the extraordinary multi-platform world of the upcoming Ten whodunnit series  Secrets and Lies.
In the boardroom of Hoodlum's Brisbane office, a group of production staff are gathered to hear creative director Lucas Taylor deliver an explanatory presentation about the upcoming multi-platform whodunit series Secrets and Lies. The law of startup success In a piece that  first appeared in  Encore , solicitor  Alison Eveleigh   s ays the first thing successful start ups require is a solid legal foundation.
We may be lawyers, but we understand that reviewing legal documents can be painful, and is often the last concern of budding entrepreneurs who just want to get their product to market. The five rules of B2B communications
First a confession: as a fresh faced junior copywriter I once put a business-to-business concept in front of my creative director which included a briefcase. It may even have had a balding man wearing glasses dressed in a business suit. Yep, I played to the clichés.
I was young and naive. Airline travel maps distance time lounge war could prove futile for Qantas and Virgin In this crossposting from The Conversation, former Ansett marketer Maxwell Winchester argues that Qantas and Virgin are risking alienating ordinary customers by concentrating too much on those who turn left.
Recently Qantas and Virgin have been fighting a war for "high value" corporate contracts by refurbishing their Chairmans' lounges. But is this a wise strategy? Returning from abroad All good things must come to an end but returning travel maps distance time from a stint overseas can be bittersweet. In a feature that first appeared in Encore ,  Matt Smith looks at the benefits and challenges travel maps distance time of coming home.
Confirming travel maps distance time Host had been selected as Carnival Cruise Lines agency of record, she added: travel maps distance time Host has an excellent track record of developing integrated campaigns and we look forward to developing great work together.
Michael Rebelo, CEO of Saatchi Saatchi Sydney, said: We've both experienced strong growth and had a lot fun working together. Now that our respective businesses are in new phases of growth the time is right for change. We wish the team at Carnival Cruise Lines all the best for the future.
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Best & Less & watermelons With 78 comments Fairfax travel maps distance time to close Sydney and Melbourne travel maps distance time magazine inserts with another 45 journalist redundancies With 42 comments Bonds tease audiences with cryptic 'BOOBS' logo With 36 comments Wil back in the radio mix? With 32 comments Jamie Oliver new face of Woolworths With 31 comments ABC to move into tablet publishing with new weekly title With 31 comments Screen Australia needs to stop acting like a club With 29 comments Screen Australia launches fund aimed at creating next Breaking Bad or Game Of Thrones With 25 comments
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