Peskin: There are some cool features: You can easily, using the integrated timeline, move the slider

The latest entry in the increasingly crowded hotel search engine category, DealAngel last month launched a public beta. Its differentiator, as described by co-founders Roman Peskin and Bob Rogers, is that it ranks hotels by absolute value, not absolute price.
Both Peskin and Rogers are hotel industry veterans. Rogers is a former director at Expedia, dinner cruises in key west having worked on the hotel side in Munich, and Peskin managed revenue and pricing analysis for hotels in Prague. Later, the two joined up to create business intelligence software for hotels, analyzing market behavior and determining whether hotels were charging correct prices. As they used the software internally to help make their own hotel booking decisions, it dawned on them that it also could be the basis of a consumer dinner cruises in key west application, encouraging them to switch from the dark side to the side of light, in Peskin s words.
Peskin dinner cruises in key west and Rogers spoke recently with The BTN Group lodging editor dinner cruises in key west Michael dinner cruises in key west B. Baker about how the tool worked, their vision for its future and what applications it could have on the business travel side.
Peskin: Hotel markets are very complicated. Think about how Wall Street analysts are building complex software systems to figure out which stocks are undervalued. Some become rich because they manage to beat the system. Essentially, that s what we have built, but for hotels. You can beat the system and find those undervalued hotel deals. What is a deal? A deal, to me, is when I pay less money than I should have paid. With hotels, it s very difficult to figure what actually dinner cruises in key west is a fair price, because the hotel rates are different every day and they change very often. There s no reference point in hotel prices. We are aiming to build the first travel dinner cruises in key west brand that is 100 percent on the consumer side when it comes to value. We do that through analytics. We don t code deals because someone wants to get rid of the inventory. Most travel websites and online travel agencies today list hotels and rank them according dinner cruises in key west to how much money they pay. They pay them higher commissions or have some other under-the-table deal going on. That s what we don t do and will never do.
Peskin: Let s say we re going to Las Vegas. The first thing that DealAngel will do is show you which days in the next six-month period offer lower prices and which are overpriced. So, travelers who are flexible can see dates that are cheaper. dinner cruises in key west What DealAngel will do is pull rates and offers from several different dinner cruises in key west deal websites and aggregate them, find the best rates and also sort them and order them by how much of a deal they are. If, according to the analysis, a hotel should be charging $202 for the fair market positioning and is only charging $152, it s a fantastic deal. Why is that happening? They might have low occupancy dinner cruises in key west on these days, some cancellations or some reason to dump the price. The second reason might be that they re not smart, don t know what they re doing and are leaving money on the table, because they re not aware of the fair market price.
Peskin: There are some cool features: You can easily, using the integrated timeline, move the slider a couple of days earlier or later and refresh, and then it will search the same condition again but on a different date. The list of deals is going to be different, as different hotels dinner cruises in key west are undervalued. The price analysis gives a little breakdown of the deal, and you can see the confidence and the accuracy about this analysis.
dinner cruises in key west Rogers: We re taking the pricing dinner cruises in key west behavior of the hotel over time and determining where it belongs in the market. dinner cruises in key west When that hotel strays from that position where it belongs in the market, whatever the rate is, that s how we define whether it s a deal or a rip-off. When you re talking about New York City, for example, there could be a high-demand period where the four-star dinner cruises in key west rate is sort of around $300, so if you have the Hyatt as $350, you don t know in isolation whether it s a good price unless dinner cruises in key west you have some sort of frame of reference. dinner cruises in key west We look at the complete market, asking, "Is $350 a good price relative dinner cruises in key west to the other hotels dinner cruises in key west around it? Is it above, below or the same? It s the theory of relativity for pricing.
Peskin: At the moment, we refer you to the website where we found the deal. We ll be aiming to bring the transaction to our site, because we would like the user to experience our meticulous approach to user experience. We re very sensitive about the user experience and design and would like to keep that when a person books something.
Peskin: Nobody likes to be ripped off. Very often, the business rates are higher than the market rates, and that sort of analysis is due to happen in the business travel space. I would like to see how we expand in the future into the business travel segments to cater to small and medium businesses, to the non-managed business traveler, who we think are very underserved today.
Rogers: We give a much more objective view of the market, based on that hotel s behavior over time. Every [corporate transient] negotiation is different but usually it s some sort of price that s agreed dinner cruises in key west on that s a flat rate. Sometimes it s a great deal and the hotel is going to prefer not to bring in that business at that rate, and other times it s not that valuable. It s sort of an old way of doing business, and I think it will evolve, because it s better for both parties to work in a real-time environment rather than using a crystal ball to guess what the appropriate rate will be for the next year.
Peskin: At the moment we aggregate from about 30 sites, dinner cruises in key west but we re constantly adding inventory from more channels and direct links to the chains. We re especially happy that we re able to include those lesser-known channels that very often offer better ways than the blue chip players.
Peskin: At this point, we are in beta. We offer about 150 destinations in the United dinner cruises in key west States, Canada and Mexico. It s important to point out that our value is increasing as the players in the market increase. As there are more participants, it s more dynamic. So, it will be more useful in Las Vegas or New York than in a small village that has five hotels that basically don t compete.
Rogers: We re already seeing enormous dinner cruises in key west discrepancies in the United States across channels, but we believe even more to be in Europe for example, because there are a lot more independent hotels that don t have the same discipline for rates that you do have in the United States
Rogers: We ve got quite a bit in the pipeline. We re optimizing the site for iPad, which is going to come very soon, and we re moving rapidly into mobile because that s an obvious value. There are some companies like Hotel Tonight that offer this sort of service. The advantage we have is we re pulling from the full market, so you re getting a rounded view. If you re only talking about, say, three or five deals from the whole market, dinner cruises in key west you don t have a full view, and once the inventory is gone, there are no offers left.
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