Co-branding can be a smart move in tough economic times, due to the clear cost savings of sharing sq

We recently discussed the strategy behind the dual branding initiative of offering combination Dairy Queen and Orange Julius locations , and it appears that Choice Hotels recognizes cheap hotels near disney world the power of combining two of their brands as well.  At the 58 th Annual Choice Hotels Convention last month, Choice announced a new dual-brand combination hotel that will feature both their Sleep Inn and MainStay cheap hotels near disney world Suites brands.
Co-branding can be a smart move in tough economic times, due to the clear cost savings of sharing square footage, staff, and front desk (or menu boards, cheap hotels near disney world in the case of Dairy Queen and Orange Julius), but it also allows the co-branded entity to appeal to a wider customer base.  The MainStay and Sleep Inn hotel would appeal to two distinct types of travelers, a move that will undoubtedly be very appealing to potential cheap hotels near disney world Choice Hotels franchisees and give them a leg up in what is becoming a competitive hotel market.
The combined hotel offering will feature the unique offerings that embody each brand. MainStay Suites, as an extended stay hotel brand, will feature full kitchens in their rooms to appeal to guests that require a long term stay, whereas the Sleep Inn rooms would deliver their typical simple and stylish design, geared to more business travelers and those looking for value.  Both hotels will share a single lobby, fitness center, and laundry facility.
It should be interesting to see how this co-branded Choice Hotels franchise initiative plays out and how franchisees will respond to it.  So far, Choice has already signed a couple of contracts for the dual-branded concept in Pennsylvania and has seen interest in a other states as well. I predict we'll be seeing many more of these Sleep Inn/MainStay combinations very soon.
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