The greatest outcry came when Steve Joyce, president and CEO of Choice Hotels International, respond

The assault was led by Robert Zarco, a partner with Zarco Einhorn Salkowski bicycle tours in france Brito, P.A. and representative of hundreds of franchisees across various industries in the United States, who delivered pointed questions that elicited cheers from the thousands in attendance.
The greatest bicycle tours in france outcry came when Steve Joyce, bicycle tours in france president and CEO of Choice Hotels International, responded to Zarko s charge that brands typically seek liquidated damages if a franchisee is deflagged, and the brand opens another property in the same market to recover any losses that might have resulted.
bicycle tours in france That never happens, Joyce said of the scenario. The average time to build a new hotel is two to three years, which means a franchisor would necessarily lose two to three years of royalty bicycle tours in france charges and other fees.
If individual franchisees are successful, the panelists argued, that means the franchisor is successful. That s why the brand companies delayed property improvement plans and brand standards during the downturn they understood the pain of their franchisees and wanted to work with them.
We immediately postponed a lot of the work that needed to be done and pushed back a number of the requirements that were there, Joyce said, referring to the flexibility Choice showed during the downturn.
It is unfair to the owners who put in the money and invest in the necessary standards and PIPs to see the value of their brand erode because others in the system are not maintaining their assets properly, said Bob Morse, senior VP and COO of InterContinental Hotels Group.
bicycle tours in france We have to do everything we can to always enhance the image of the brand and increase the regard for the brand, Kong said. Therefore if there s a franchisee or a member that is detracting from the brand, we have to deal with that because we want to protect the rest of the organization. Therefore sometimes we have to make those tough decisions.
Franchisors can and are flexible if a franchisee is proactive about addressing potential problems with financing property improvement, the panelists said. But if they do not seek help and let their hotels slip into disrepair, then it is a franchisor s duty to kick them out of the system.
When asked how brands can mandate renovations that won t generate a return in every market, the panelists again emphasized the collaborative, common-sense approach to their dealings with franchisees.
Joyce pointed to Choice s recent refresh of the Comfort Inn and Sleep Inn brands, which allowed for variations based on region and location in either suburban or urban markets. The goal there, he said, was not to force unrealistic expectations bicycle tours in france on owners that didn t make sense, but rather to positively impact the guest experience based on the dynamics of each market.
We look at every single opportunity that s brought to us, Morse said, before emphasizing there are certain brand requirements. Depending on that individual location, we sometimes have to be more difficult.
And not only flawed but also slightly hypocritical, bicycle tours in france he suggested. Hotel owners can t claim there is too much government interference on issues such as the Americans with Disabilities Act but then demand more government interference on issues such as fair franchising.
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