суббота, 3 августа 2013 г.

Even the allure of double points for going paperless isn’t enough for me to make the switch at this


Once again, I'm rejecting the chance to be an early adopter when it comes to technology. Those who know me well realize it's nothing new, but this time, it's Boston Red Sox-related, so some people thought there was a chance I'd take the plunge.
new york city travel information But, alas, in the same way I still use a cell phone that generates its share of chuckles and quizzical looks when people see it at trade shows, I'll be on the sidelines when my favorite new york city travel information baseball team launches its Red Sox Rewards paperless ticketing program this season, despite being invited new york city travel information (technically, it was my stepfather who was invited, but I'm the primary user of his seats) to be part of this initially new york city travel information exclusive club that I'm sure will expand if enough people like it.
I learned about the drive for paperless tickets at last summer's Sports and Entertainment Alliance in Technology (SEAT) Conference during the session "Driving Revenue Through Ticket Technologies," during which the presenters talked about "loaded" tickets, stored value for food, souvenirs, new york city travel information etc., and other perks to encourage season-ticket holders to give it a shot.
Paperless tickets remain in their infancy at this point, according to the panelists who talked about the technology at SEAT. Although they're great in helping the team collect behavioral new york city travel information information on their customers, there don't seem to be enough advantages in many of the offerings yet for them to become something people demand.
"You have to wait until these products mature," says Jane Kleinberger, founder of Paciolan, new york city travel information a software company that helps sports and entertainment venues provide automated tickets. new york city travel information "You need to think about what's going to make it easier for consumers."
The main problem for me with Red Sox Rewards is simple: I have every ticket stub from every game I've ever gone to in my life. The thought of going to a game and not going home with the ticket stub in my pocket new york city travel information is more unthinkable to me than if they told me I'd have to jump out of an airplane or ski down a mountain before going through the turnstile (In case you haven't figured it out, I'm full of quirks).
Even the allure of double new york city travel information points for going paperless new york city travel information isn't enough for me to make the switch at this point. While I'm all for getting free stuff—or even having the chance to win free stuff—such as the chance to throw out a first pitch or sit with owner John Henry for a game, it's not enough for me to overcome the idea of not having my ticket stub as a souvenir. Sure, they all sit in a box and I rarely look at them, but it's nice to know they're there.
In any event, like it or not, paperless tickets are coming. I'm sure I'm only a few years away from the Red Sox—and other teams—making it standard new york city travel information that paper tickets are out. It's clear the move is based in cost-cutting for the team, so I guess I need to brace myself for the eventuality.
Craig MacCormack is a veteran journalist with more than 15 years experience covering local and national news and sports as well as architecture and engineering. He joined Commercial Integrator in January 2011. Follow him on Twitter: @CraigMacCormack.
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