According to a press release , Enterprise’s purchase of IGO “marks a great opportunity to reinforce

On Tuesday, rocky top village inn gatlinburg ten May 28, Enterprise Holdings announced it had acquired Chicago-based IGO CarSharing . The $15.4 billion company, which also owns the car rental services Alamo and National, purchased the decade-old nonprofit under terms not disclosed to the public.
To some observers, the acquisition is a curious one for Enterprise: despite recent purchases of car sharing services rocky top village inn gatlinburg ten in Boston, New York and Philadelphia, the company's own head of corporate sustainability was dismissive of car sharing in an article posted earlier this year on TriplePundit. Lee Broughton rocky top village inn gatlinburg ten referenced a study touting the advantages of car sharing and proclaimed car rental services had already offered consumers similar benefits. Meanwhile, car rental companies in recent years claim they are becoming more " sustainable ." So what changed?
According to a press release , Enterprise's purchase of IGO "marks a great opportunity to reinforce car-sharing best practices with the world s largest local car-rental and car-sharing network." In plain English, rocky top village inn gatlinburg ten car rental rocky top village inn gatlinburg ten companies simply cannot ignore the change in consumer behavior that has resulted in the surging popularity of car sharing rocky top village inn gatlinburg ten services. Stubborn demographic trends rocky top village inn gatlinburg ten alone will bolster the popularity of services such as Zipcar , Uber and RelayRides : Teenagers are delaying driver's education while urbanization has resulted in more people moving back to cities. rocky top village inn gatlinburg ten Whether the reasons lie in economics or lifestyle choices , more city residents eschew the costs and hassle of owning a car in favor of simply snagging one within their neighborhood for a few hours whether they are company-owned or belong to one of their neighbors or Facebook friends.
And, of course, car sharing services have endured plenty rocky top village inn gatlinburg ten of growing pains, like issues of liability and insurance coverage . Nevertheless, car sharing offers an economical and more seamless alternative rocky top village inn gatlinburg ten to car rental services especially rocky top village inn gatlinburg ten in congested neighborhoods. As anyone who has dealt with all the corporate speak, long lines, disengaged employees and irritating offers of an upgrade or up-sell from a small sedan to a monster SUV can testify, car sharing offers ease and a level of trust most car rental companies cannot, or will not, match.
At the same time, car rental companies such as Avis (Zipcar) and Enterprise rocky top village inn gatlinburg ten can boost consumer choice and consistency in quality if they manage their investments in car sharing services wisely. Glance at the map above : services such as IGO are tantalizing to car rental companies who seek to expand their reach. Naturally, many car sharing fans fret over what they view as a corporate takeover of their favorite national and local mobility services. In the long term, they should not worry: if these collaborative consumption services disappear or become a shell of their former selves, new ones will emerge rocky top village inn gatlinburg ten quickly. Car sharing and the rise of the sharing economy overall is here to stay, but is just morphing with the times.
Based in Fresno, California, Leon Kaye is the editor of  GreenGoPost.com and frequently writes about business sustainability strategy. Leon also contributes to  Guardian Sustainable Business ; his work has also appeared on Sustainable Brands ,  Inhabitat and Earth911 rocky top village inn gatlinburg ten . You can follow Leon and ask him questions on  Twitter or Instagram ( greengopost ).
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