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Recent Comments travel advisories Ric Garrido on Street scenery in Berlin Jman on Monterey in springtime, California sea lions jeff on HHonors Facebook 2-night giveaways, enter by Feb 5 Learn Piano on Priority Club Points Sale May 25 @$60/10,000 points LivedinItaly on Hilton HHonors Category 6 and 7 Reward changes April 30, 2012
HotelNewsNow.com hotel industry data from Smith Travel Research confirms one fact about hotel rates that I had intuitively discovered by my own observations: San Francisco hotel rates skyrocketed faster than any other location in the US in 2012.
Smith Travel travel advisories Research (STR) is the Tennessee based hotel data industry firm. Many of yesterday's statistics from the pwc report I cited in Thoughts on Europe 2013 pwc hotel forecast   were based on STR data analysis. STR and STR Global data is published in industry reports and through their media outlet HotelNewsNow.com. Data published below is from Smith Travel Research hotel industry presentations.
USA hotels averaged 90 million room nights each month in 2012 with 147.4 million room nights available. December 2012 set a seasonally adjusted record of 91.7 million room nights. Yet total hotel occupancy is around 61.4% to 62.2% and the peak years of 2005-06 touched 65% occupancy. There are more hotel rooms now than there were in 2006. The US has 1.8 billion room nights to fill and room demand is currently about 1.1 billion room nights. There are lots of empty rooms every night across the USA.
Hard to believe New York is 11% below its peak rates after seeing the rates for hotels in September 2012 when I stayed at the W Union Square ($650 per night after tax) and Westin Times Square travel advisories ($450 per night after tax).
Luxury hotels are expected to show strong performance in 2013 with ADR increasing 6.6% and occupancy increasing at a higher rate for luxury hotel market segment compared to all other hotel market segments.
Ric Garrido , writer and owner of Loyalty Traveler, shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests. You can follow Loyalty Traveler on Twitter and Facebook and RSS feed .