In January 2006, Hilton Hotels, Inc, announced it would launch a luxury brand called the The Waldorf

In January 2006, Hilton Hotels, Inc, announced it would launch a luxury brand called the The Waldorf Astoria Collection, branded after the famous Waldorf Astoria Hotel in New York City, called the most powerful hotel name in the world.[1] Hilton Hotels declared that the new brand will create luxurious european river cruise tours business hotels and resorts worldwide, exceeding the chain s existing luxury brand, Conrad Hotels.[2]
As of April 2007, there were 4 properties — the Arizona Biltmore in Phoenix, La Quinta Resort european river cruise tours Spa in La Quinta, California, the Waldorf=Astoria european river cruise tours in New York and the Grand Wailea Resort Spa in Maui, Hawaii. Later in 2007, the Qasr Al Sharq in Jeddah, Saudi Arabia was added to the portfolio. The next property to join the portfolio was the Rome Cavelieri, a rebranding and upgrading of the Cavalieri Hilton european river cruise tours in Rome, Italy in early summer 2008. During the fall of 2008, three Florida hotels, located in Boca Raton, Key West and Naples, were also added. In July of 2009, the Dakota Mountain Lodge opened in Park City, Utah. It is the first ski resort to join the portfolio.[3]
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